INDEX™20 Innovation Awards - Marketing Campaign

The winner of the category "Achievement for the most original marketing campaign for a product made from, or incorporating nonwovens" is Berry Global with J-Cloth® Plus Biodegradable Communication Campaign

Winner - J-Cloth® Biodegradable and Compostable is produced with 100% natural biodegradable fibers from PEFC certified sources. It is the first and only tested and certified biodegradable and compostable wipe according to DIN EN 13432:2000-12.

To raise awareness of J-Cloth® Biodegradable and Compostable solutions among customers we planned a concurrent marketing campaign combining on and offline communications focused on a central message:

The truly sustainable wiping solution for the foodservice sector. Our aim was to educate the market as to what was available and get the product into the hands of as many key potential end users as possible, trying to maximize the push / pull potential of our distribution chain.