Discover the 3 phases of our campaign and how you can contribute! Before launching the campaign, EDANA wanted to first get an understanding of its position and why it should be the one to speak about these topics. The organisation conducted a comprehensive survey about its positioning, communications and how it is placed to speak on the industry’s behalf. With those findings, a number of workshops with representatives of member companies were run in-person and online. They shaped what EDANA wanted to say as a campaign, how to say it and who to address. Thus, to address the 3 key target audiences of policy makers, regulators, and NGOs, the core topics of sustainability, innovation, and the benefits of nonwovens were defined. The first phase of this 2-year campaign, was about raising awareness of nonwovens, introducing this versatile fabric to a new audience. The campaign website was populated with over 50 testimonial videos from member companies explaining how nonwovens work for them and, therefore, wider society. The second phase drilled down, giving even more information on how nonwovens are applied using illustrations and over 40 success stories on the core topics. The third (and current) phase focuses on engagement with target audiences. A series of video interviews with industry leaders covering sustainability challenges, and innovations to meet them, will be followed by interviews with EU officials detailing the aims of the Green Deal, and similar policy ambitions, and how the nonwovens industry can be a partner in meeting goals for a greener, more sustainable world. Find out more about “Nonwovens you say?” MORE INFO, Contact natacha defeche